F R E E  2 5  P A G E  G U I D E   *   F R O M  L O V E  A N D  L A C E

The Ultimate Guide To Shopping For
​"The One"

(The dress, not the partner. That’s your job!)

Finding your dress should feel exciting, not stressful. Jo’s 13 years of helping brides, in one guide, so you walk into your appointments calm, confident and excited.

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Instant email delivery · No spam, ever · Written by Jo & Keira

buying a wedding dress

7th

Best Bridal Boutique in the UK

13+

Years helping brides find their dress

3 yrs

Wedding Industry Awards Finalist 2025 to 2027

Only 1

Lincolnshire bridal shop in the TWIA 2027 Finals

-----------------  WHERE DO YOU EVEN START?

It's completely normal to feel...

This is exactly what we're here for. You don't have to figure it out alone. 

Worried about your arms, tummy and bum

Unsure what will suit you

Overwhelmed by choice

Scared you won't get "the feeling"

-----------------  INSIDE THE GUIDE

Everything you didn't know you needed to ask

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From your first Pinterest spiral to your final fitting. Read it in one sitting, then save the checklist for your appointment.

PLANNING
​Your dress timeline
​Why 18 months to a year is perfect, and what to do if you don’t have that long. Don’t panic!​

VERY IMPORTANT
​Bridal sizing
​Why you’ll usually wear 1 to 2 sizes bigger than the high street, and why that’s completely normal.​

BUDGET
​Setting a realistic spend
​How to set a budget, how deposits usually work, and how not to fall for a dress that’s out of reach.​

STYLE
​Silhouettes & colours
​A-line, ballgown, mermaid, column, fit and flare, empire, plus which shades of white flatter you.​

FABRICS
​​Lace to Mikado
​Nine fabrics explained, from lace and tulle to crepe and beading, so you know what you’re touching.​

SAVE FOR LATER
​​The Shopping Checklist
​What to wear (nude underwear, no fake tan), who to bring, and how to know it’s “the one”.​

Sneak Peak: the shopping checklist




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buying a wedding dress

Sneak Peak: your dress journey timeline

  Jo & Keira - The Love & Lace Ladies

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-----------------  A NOTE FROM JO

“There’s no ‘right’ way to do it. No perfect timeline, no perfect body, no perfect choice, just what feels right for you. That’s exactly why I created this guide.”

To take away the overwhelm, to answer the questions you didn’t even know you had, and to help you walk into your appointments feeling calm, confident and excited. And I promise, when you find the one, you’ll know.

Jo x


​​This should feel exciting, not stressful.

Get the guide free, read it with a cuppa, and walk into your first appointment knowing exactly what you want to ask.


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Love & Lace

Bridal Boutique · 17 Northgate, Sleaford, Lincolnshire NG34 7BH

01529 414343 · info@loveandlacebridal.co.uk

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